Ask anybody about social media marketing and he will not think directly to Snapchat. Let alone about how to use private proxy or Snapchat proxy for marketing. This is the reason why marketing on Snapchat is so effective. There are very few doing it for the moment.
THE NUMBERS – WHY USE PRIVATE PROXY ON SNAPCHAT
The most convincing aspects that will get you interest in Snapchat and private proxy are the statistics of the platform.
Still a small platform, at the time of this writing, Snapchat has almost 150 million users. If this is not interesting enough, the demographics should be. From the total number of users, 73% are millennials.
Also, another interesting aspect is that 76% of Snapchat users are mainly shopping online.
With an in-app time of 30 minutes and a time limit on each post view, private proxy and Snapchat proxies are a way to get more exposure in front of the most coveted demographic group.
LEVERAGE THIS SMALL PLATFORM WITH PRIVATE PROXY
The common sense says that a small social media platform is not relevant for marketing campaigns. You will not get as many eyeballs as on a Facebook campaign. But this is not the case with Snapchat.
By being a small platform, mainly used by millennials, your content is more relevant. Simply, there is not enough noise on Instagram. Not for the moment.
By using private proxy, you can develop targeted accounts and campaigns that will appeal and engage users.
Also, due to its still small user base, your Snapchat account can get influence status way easier than on other platforms. With the help of Snapchat proxies, nurture your targeted accounts to increase in status and number of followers in a less competitive environment.
THE TIME LIMIT – HOW TO BENEFIT FROM IT
The key future of Snapchat is that its messages, or snaps, disappear. However, stories stay for 24 h, during which they can be viewed multiple times.
By knowing that the content will evaporate, users stay more focused on what they are receiving. They value more the content they receive. This feature forces marketers to create a more remarkable content. But just creating remarkable content is not enough. You have also to deliver this content in front of your users.
The time-based feature can play in your advantage if you use private proxies or Snapchat proxies. Gain an edge over other marketers, by nurturing you accounts and cross-promote your campaign.
The attention span of online users is limited, but through Snapchat time limit, this short attention span becomes a quantifiable asset. Use your Snapchat business accounts to attract as many eyeballs as possible.
The short life of a snap is your ally if you can deliver more content than your competitors.
START A CAMPAIGN BUILD UP
We already noticed that Snapchat is using some psychological tricks, such as scarcity bias, to make their users more engaged with the platform content.
If you manage multiple accounts within your agency, by using private proxy, you can coordinate build-up campaigns that lead to other campaigns.
As every marketer knows, marketing is the battle of perception. You can get the most of your Snapchat campaign through private proxy if you plan wisely your campaign.
Start a campaign build-up. You can create semi-ambiguous snaps that raise eyebrows and make your user curious. Curiosity that you should harvest for the next point.
TRIGGER BUYING SPREES BY CREATING URGENCIES
One sell tactic that had been successful for hundreds of years has been to create urgency for a product or a service.
The urgency created has the best returns when there are multiple accounts managed through private proxy or Snapchat proxies. Basically, by offering a social proof dimension to the campaign, the marketer can boost the urgency appeal.
Snapchat is the perfect medium for such campaigns. You can create urgency by sending spans with promotions that last only a certain numbers of hours.
Some marketers might argue that this sort of promotion is short live and the returns are minimal. But, what these marketers forget is that often times short lived campaigns, by increasing urgency, they increase sales as well.
At the same time, due to the fast feedback, you can analyse and develop your next campaign in a matter of days or even hours.
A SNAP CONCLUSION
Snapchat with its temporary messages is still a small social media platform. However, due to its temporary setup and small audience, the content on Snapchat is more engaging. Users are tricked into the scarcity bias to devour with attention most of the content it receives.
Private proxy and Snapchat proxies are a way to leverage this scarcity bias by offering marketers the opportunity to develop campaigns with integrated build-up and urgency factors.