Along the years, following status quo has been a disastrous marketing strategy. As Seth Godin says, your products or your business need to be a purple cow. He is referring to being unique. From another point of view, this uniquity doesn’t have to be related only to product.
Your marketing process can be unique as well. An original approach can lead to higher conversion rates and increased returns. Ever since 2010, when the phrase growth hack marketing was coined, many online companies and startups have been engaging in one form of it or another.
Through this article we are going to exemplify how your marketing ROI can increase by using private proxies.
PRIVATE PROXIES – THE TOOL
As you already know, private proxies and VPNs are anonymity tools used to protect your online privacy. While data protection is outside proxy’s scope, the high anonymity of proxies offers a distinct way of protecting your data.
For data protection use an anti-virus. But for anonymity and privacy use private proxies. Also, by staying anonymous, it will be difficult for harmful parties to locate and damage your business data.
However, this same anonymity and privacy can help your marketing efforts as well. By using private proxies your business can virtually activate anywhere in the world.
But more of this later. First, let’s consider the main tool of online marketing and advertising and why it can’t help all businesses.
GOOGLE ADWORDS DOESN’T WORK FOR ALL BUSINESSES
If you have a look at the highest contributors to Google Adwords, you will notice one stringent fact. All of them are Internet giants or corporations.
Also, based on the fact that statistics suggest that for every $1 spent on Adwords, companies receives $2 in revenue, opening an account and starting to do paid ads on Google search is very tempting.
But for most businesses, the budget for advertising is limited. And with the average click-through rate of 3.16%, the ROI can be negative a long time before your business starts turning positive revenue from online advertising.
In addition, can you afford to compete on keywords globally? As you will notice on Adwords, you can set the geographical area where your ads will be displayed. Also, if you pay for ads and your direct competitor for that keyword is Amazon, it is a matter of time until Amazon becomes aggressive and starts bidding up the keyword.
While you can use Adwords and compete with giant corporations, we believe there is a smarter way for marketers to make their products known to customers. A way where the ROI can be controlled.
WHAT IS GROWTH HACKING?
Simply, growth hacking is the process of expanding the user or customer base of a business. The process involves fast experimentation on marketing channels to identify the best way to develop a business.
A growth hacking marketing strategy is best suited for start-ups and entrepreneurs. It is aggressive enough to make your company stand out. To create the purple cow Seth Godin is talking about.
The advantage of growth hacking is the lost cost of customer acquisition. Also, the total control of costs and actions are best suited for limited budgets. While your business has competition, in a growth hacking campaign, you don’t have any outside bidders competing with you for the top spot.
GROWTH HACKING THROUGH PRIVATE PROXIES
The best way to use growth hacking strategies is through social media. On social media platforms, marketing campaigns can become viral, bringing great ROI to your marketing campaign.
But why should you use private proxies and social media proxies? The simple answer is to enlarge your potential customer base. As mentioned in a previous post, apart from Twitter, most other social media platforms are still local in their scope.
You can use social media proxies or private proxies to enlarge and grow your customer base.
Marketing agencies running growth hacking strategies, can test and experiment through A/B testing and analyze what content has the potential of going viral.
WAIT… ISN’T THIS A BLACK HAT APPROACH?
At first, it might look as a black-hat approach to marketing. But what is really black hat? Black hat strategies are used to deceive and fraud customers or users. The intent of black-hat actors is to do harm for financial gain.
While the inexperienced participant will not distinguish between black-hat and white-hat, the above mentioned strategy of using growth hacking technique is legal and ethical.
Doing growth hacking marketing through private proxies, with the intent of expanding the customer base, is similar to any other marketing campaign. Only difference is that the marketer, doesn’t want to deceive, but decides to overpass technological challenges, looking to attract the attention of many users.
THE FINAL WORD – GROWTH HACK MARKETERS LISTEN
Google Adwords is a great tool for advertising. In general the best performers on the platform are also giants in their sectors. While everybody can advertise through Adwords, small businesses can not get the same ROI as corporations with big advertising budgets.
For start-ups or small businesses with limited marketing budgets, growth hack marketing is a more suitable approach to growing their business and their customer base.
Private proxies and social media proxies, both anonymity tools, can be used by smart marketers to enlarge their customer base by using social media campaigns. While certain social media platforms are limiting marketing returns due to their local scope, the use of private proxies can broaden the base of potential customers.
For the inexperienced eye, this sort of campaign might get misunderstood as a black-hat practice. The difference is, while black-hat approaches are looking to deceive, do harm and sometimes steal, growth hacking marketing is a perfectly ethical approach. The only problem is that growth marketing is not conventional. But in order to stand out, your marketing campaign needs to be unconventional.