For a great marketing campaign ROI, your website has to be targeted. Social media proxies might not help with your SERP score, but it will help you in your SEO endeavors.
Before we dive further into the way you should use social media proxies for a good SEO strategy, you need to understand that this is an indirect way of crafting a perfect SEO.
As a marketing professional, you might ask what is the link between social media and SEO. And why should you use a proxy? As mentioned, SEO and Social media are not directly connected, but they greatly influence each other.
Get a high ranking and people will look you on the social media to see what is your business about. Get a large following on social media and search engines will notice the links your followers are sharing, thus adding points to your SEO score.
Now, let see how you can combine the two notions with the intent of generating extra revenue for your business.
THE BENEFIT OF SOCIAL MEDIA PROXIES
Apart from anonymity, social media proxies offer another great way of experiencing social platforms. As mentioned in a previous post, most social media platform are still local in their scope.
In your endeavor to create buyer personas, social media proxies can be used for their geo-targeting capabilities. More of these later on. First, you need to understand that SEO is not the first step of a successful marketing campaign.
DON’T START WITH SEO… NOT FOR THE MOMENT
A massive mistake done by online marketers is to start first with SEO and then figure out the rest of the marketing campaign of their business.
This is the wrong approach. Because at its core, SEO is a process of targeting keywords for ranking higher in a search. But just targeting keywords is irrelevant.
Never target keywords blindly, you will risk getting a high ranking page with a massive bounce rate. Before you start researching for keywords, you should create a buyer persona.
WHY CREATING BUYERS PERSONAS
By creating and targeting buyer personas you are actually targeting humans, because purchases are done by humans, not by Google crawlers.
Keywords research and SEO are tools employed to get in front of your relevant buyers. Thus, by creating buyer personas, you are impersonating future customers. This way, your SEO efforts will target and help you reach prospects.
Hubspot, with their Inbound Marketing methodology, offer best practices guidelines based on years of research and analysis. The most successful approach to date is to create buyer personas first, to understand who to target. Afterwards, you have to research relevant keywords that you buyers might use in their searches.
Once you have completed you buyer persona and the keywords they are using, then you can get to work on your SEO.
The main take here is that you have to understand your buyers search intent and cater for their queries.
It is the same as in poker. Try to understand what cards you opponent is holding and adjust your betting strategy accordingly.
For a successful marketing and SEO ranking you need the most relevant information to create buyer personas. And here is where private proxies and social media proxies are coming into play.
HOW TO USE SOCIAL MEDIA PROXIES TO GAUGE SEARCH INTENT
Before you start creating you buyer persona profile, you need to understand the ‘why, what, how and when’ questions behind customer actions and purchases.
Common questions marketers ask before creating buyer persona:
1. Why is he purchasing this now?
2. When did he heard about our product?
3. How can we encourage buyers to buy more?
4. When will he come back for more?
The best way to answer this question is to have a similar online experience as your buyers. Now is when social media proxies come into play.
Most social media platforms are local and for Google to be relevant, most of its ads and search results are local as well.
In order for your business to generate more revenue, you need to better understand your customer. One way of understanding your customer is to use social media proxies to research and impersonate your buyers.
For example, you are selling sneakers online and looking to expand and offer a promotion for people to buy sneakers from your company for the New York marathon.
You have to use social media private proxies to virtually transfer your social accounts and see what you potential customers are receiving in their news-feeds. This way you get a direct view on what your potential buyers are experiencing online. Also you can see who’s the strongest competitor and how to tackle the pricing strategy in order to generate revenue.
After you understood your buyer persona and notice who your competitors are, then you can start researching relevant keywords and do the a strong SEO for your website.
TO SUM UP
Do not start your online marketing strategy with SEO as a first step. And, do not start blindly researching keywords either. Your website will become a high ranking zombie, on the first page, but with high bounce rate.
Instead start your online strategy the Inbound way, described by Hubspot. First create a buyer persona, understand his/hers search intent and then research relevant keywords and build your SEO with relevant content.
Private proxies and social media proxies can help you in this endeavor, as you will manage to impersonate your buyer persona online experience.
Take note, that this approach of impersonating buyer personas, understand search intent and then do SEO will help your business become more relevant. This approach can be used for every type of product and marketing campaign. Remember SEO and social media proxies are tools, but in the end humans are those who buy from you.