Running a business, either online or offline is challenging. Competition is stiff and margins are relatively low. Regardless of the sector in which your business is active, the above holds true. Also, another factor independent to the business sector in which a venture activates is several activities that should be performed. These activities range from active security to research and competition monitoring. Moreover, these activities can be performed by using dedicated proxies. These proxies are private proxies allocated to a sole user. And the benefits for a business to use these proxies are tremendous. Below, there are five ways in which dedicated proxies can be used so that a business can benefit.
1. DEDICATED PROXIES FOR SECURITY
Private dedicated proxies, together with virtual private networks, are privacy tools. Both these tools, have been created to mask a user’s IP and enable anonymous Internet connections.
For security reasons, a business is better off choosing a virtual private network, or VPN. This will divert Internet traffic through a VPN server and at the same time, encrypt the data transfer between the user’s device and the VPN server. While the level of encryption between the server and the client’s terminal offers an extra layer of privacy, it also slows down the connection’s speed.
If a business wants to only hide their location’s IP, a better fit is a dedicated proxy server. While to the outside world, a VPN and a proxy are identical (both tools will hide a user’s IP) a dedicated proxy server is faster because it does not encrypt the traffic between the VPN and the user’s device.
Therefore, if for security reasons, businesses are concerned with only privacy issues and to mask their location’s IP, then dedicated proxies are the better fit than a VPN. They simply are faster and have the same outcome of masking one’s IP.
2. RESEARCH THROUGH DEDICATED PROXIES
Every business needs to be aware of its business environment. One such way is through research. Business owners and managers need to constantly monitor their business sector and gather information relevant to their business.
Very few know that for research and business information gathering, one can use dedicated proxies. These proxies, with their ability to hide one’s IP, can be used to scrape entire business sectors.
Business owners and managers can use dedicated proxies to have a constant image of their sectors. They can simply scrape, through dedicated proxies, the information posted online by businesses. This way, they can a have permanent, up to date image of their industry or business sector.
3. DEDICATED PROXIES FOR MARKETING
One great way of using dedicated proxies is for marketing projects. With the help of dedicated proxies, a marketing campaign can be developed.
A business can benefit if the marketer starts using each dedicated proxy to create social media accounts through which to posts promotional content.
Furthermore, for some social media platforms, marketers have to use social media proxies. These are dedicated proxies allocated to work with the underlying social media platform. For example, Facebook proxies are dedicated private proxies allocated to work on Facebook.
4. BETTER SEO RETURNS
Similar to using dedicated proxies for marketing, business owners can use the same proxies for SEO. They can use them to perform automatic or manual SEO tasks. They can use these proxies to post blog comments and forum posts with links pointing to the business’ website. Thus, creating backlinks in the process.
While for most SEO tasks and projects cheap shared proxies are used, business owners can use dedicated proxies as well.
5. COMPETITION MONITORING THROUGH DEDICATED PROXIES
Scraping a third party website constantly could enforce a ban on the scraper’s IP. Moreover, the scraped party can also report the scraper’s IP. Therefore, if business owners and marketers want to safely scrape and monitor their competition, they can use dedicated proxies. In this way, the scraping could go undetected and the business will protect its IP.
Thus, a business can constantly scrape a competition’s relevant data. And if they are also selling online, the scraping can also include prices and inventory. In this way, the business using the scraping for competition monitoring can have a clear image and constant price feed coming from their competition.
TO WRAP UP
Business owners can use dedicated proxies for various tasks. For some tasks, other tools might look better suited. But if the business owner has a clear image of its intent, it can use dedicated proxies efficiently. Moreover, the same dedicated private proxies can be used for multiple tasks at the same time. They can be used to mask’s business IP. While at the same time, the very same dedicated proxies can be used for marketing and competition monitoring.