Buying and using SEO proxies is not an easy task that anyone should start performing starting with tomorrow. First, you must understand SEO and how websites are indexed and ranked in Google. Second, you have to know how to use SEO tools, such as Scrapebox, SeNuke or others. Third, you have to look at ways to diversify your backlinks and keep a whitehat backlink profile.
Using SEO proxies to rank can be a daunting task. However, it can be a very profitable endeavor for your website and business. But, in order to be profitable, one must also consider how to measure the ROI, the return on investment, on his SEO proxies. Therefore, in this article, we are going to discuss how and what you should consider a real ROI for using SEO proxies.
HOW ARE SEO PROXIES USED
First, before considering an ROI for your SEO endeavor and proxy use, you must understand how SEO proxies are used.
They [proxies for SEO] are used and implemented in SEO tools with the purpose of performing scraping campaigns and queries on search engines.
SEO proxies are used to scrape and find niche targeted blogs and forums to post comments and forum posts with links back to the underlying website. These links will be indexed by Google and other search engines. And they will become the backlink profile that will help your website rank.
Now, that the use of SEO proxies has been explained, an SEO expert should look for ways to measure his results, thus his return on investment, ROI.
Attaching a certain key metric to your use of SEO proxies and SEO tools is very easy. However, the difficult part is attaching and considering only relevant metrics.
2 WRONG METRICS FOR ROI ON SEO PROXIES
Many will start performing SEO tasks through SEO proxies with the intent of generating traffic towards their website. While this is a legitimate approach, the thought process behind it is a bit flawed.
Even if traffic is the main goal of SEO, it is not the purpose of using SEO proxies. You should never consider using SEO proxies for traffic.
2. Time to rank
Another key measure one should never consider when using SEO proxies is the time to rank. This is not a measure one can control.
The time allocated to rank a certain website is decided by Google and its algorithms. Regardless if you using SEO proxies or not for ranking, you should never consider the time necessary to rank as a relevant measure of ROI.
HOW TO THINK ABOUT YOUR ROI FOR SEO PROXIES
First, you should consider what you are trying to achieve. With SEO proxies, while the higher goal is to rank and generate traffic, the immediate goal is to create backlinks with the intent of getting a higher rank by Google algorithms.
Therefore, let us see which are the best ROI measures you should consider when measuring your ROI.
1. Number of backlinks created
When using SEO proxies, and any SEO tool available, the only valuable ROI to consider is the number of backlinks you have created for your website. Regardless if you used a purely black hat approach or a white to gray hat method, the number of backlinks are the only true measure of ROI of SEO proxies.
2. Number of ranked keywords
The second best measure relevant to your SEO efforts is the number of ranked keywords.
While the end goal of SEO is to generate traffic, the main objective of using SEO proxies is to scrape for relevant blogs and forums and created backlinks surrounded by relevant content. Therefore, keywords and backlinks are the metrics through which you should measure the ROI on your SEO proxies.
THE GOAL OF USING THIS MEASURES FOR ROI
As stated above, while the main goal of SEO is to generate traffic, if you use SEO proxies, you should not consider the greater goal of traffic as the ROI measure for SEO proxies and your SEO tools.
Always think as ROI being the immediate result of your SEO tools. Meaning the backlinks and the relevant content you can post after scraping for relevant blogs and forums.
Once you start thinking of backlinks as a ROI metric through which you will reach your goal of generating traffic, you will start focusing on the important steps that matter. Which are to get backlinks, create a great backlink profile and then wait for Google to acknowledge your website and rank it in their SERP.
TO WRAP UP
To measure your ROI on SEO proxies and SEO tools used, do not consider the goal of getting traffic instead of the immediate result.
When consider the ROI of your SEO tools, you have to take a bottom-up approach. Which is to consider each action and result as a step towards the main goal of generating higher traffic.